Founder Simon Thomas has spent close to two decades shaping performance systems across International and Professional rugby, Major League Baseball, and International business consulting.

His philosophy is people-first:

Empowering athletes, coaches, leaders and organizations through clarity, trust and alignment.

Simon’s experience spans championship winning teams, cross-cultural environments, start-ups and executive coaching in high-stakes industries.

The creation of ST Performance Consulting reflects his drive to share these insights more widely—helping others achieve their best while building cultures that last.

His philosophy is centered on people, leadership, and culture—building alignment across all aspects of performance while empowering individuals and teams to achieve their absolute best.

Key strengths Simon brings to the table include:

• Leadership development:

  Guiding coaches, executives and leaders to create sustainable impact through empowerment and accountability.

• System design & alignment:

  Building structures and frameworks that connect strategy, culture and daily operations.

• Performance coaching:

• Blending cutting-edge science with people-first principles to maximize performance outcomes.

• Cross-industry expertise:

  From professional athletes to C-suite executives, Simon brings adaptable tools and a proven track record across diverse environments.